of Conduct for Coaches
Coaches are key to the establishment of
ethics in football. Their concept of ethics are their attitude directly
affects the behaviour of players under their supervision. Coaches are,
therefore, expected to pay particular care to the moral aspect of their
Coaches have to be aware that almost all
of their everyday decisions and choices of actions, as well as strategic
targets, have ethical implications.
It is natural that winning constitutes a
basic concern for coaches. This code is not intended to conflict with
that. However, the code calls for coaches to disassociate themselves
from a “win-at-all-costs” attitude.
Increased responsibility is requested
from coaches involved in coaching young people. The health, safety,
welfare and moral education of young people are a first priority, before
the achievement or the reputation of the club, school, coach or parent.
Set out below is The F.A. Coaches
Association Code of Conduct (which reflects the standards expressed by
the National Coaching Foundation and the National Association of Sports
Coaches) which forms the benchmark for all involved in coaching:
1. Coaches must respect the rights,
dignity and worth of each and every person and treat each equally within
the context of the sport.
2. Coaches must place the well-being
and safety of each player above all other considerations, including the
development of performance.
Coaches must adhere to all guidelines laid down by governing
4. Coaches must develop an
appropriate working relationship with each player based on mutual trust
5. Coaches must not exert undue
influence to obtain personal benefit or reward.
6. Coaches must encourage and guide
players to accept responsibility for their own behaviour and
7. Coaches must ensure that the
activities they direct or advocate are appropriate for the age,
maturity, experience and ability of players.
Coaches should, at the outset, clarify with the players (and,
where appropriate, parent) exactly what is expected of them and also
what they are entitled to expect from their coach.
9. Coaches must co-operate fully
with other specialists (e.g. other coaches, officials, sports
scientists, doctors, physiotherapists) in the best interests of the
10. Coaches must always promote the
positive aspects of the sport (e.g. fair play) and never condone
violations of the Laws of the Game, behaviour contrary to the spirit of
the Laws of the Game or relevant rules and regulations or the use of
prohibited substances or techniques.
11. Coaches must consistently display
high standards of behaviour and appearance.
Coaches must not use or tolerate inappropriate language.